![]() ![]() While Daves believed that fashion was a really serious business, Vreeland believed that fashion was purely for entertainment. The duo had diametrically opposed methods of editing Vogue. In 1962, Daves’s tenure at Vogue came to a close when Diana Vreeland was recruited by the magazine (initially as an associate editor before replacing Daves as editor-in-chief in December 1962). While the top priority remained fashion coverage, Daves also raised American Vogue’s written content, particularly championing stronger literature features and arts. Daves successfully steered Vogue through one of its toughest, most transformative, and richest periods in history. Vogue‘s most influential years were in the 1950s, when Jessica Daves was hired as editor-in-chief. He’s been rightly credited with making Vogue the highly successful women’s magazine we all recognize today, having increased its sales volumes substantially until he passed on in 1942. Nast introduced the “two-page spread” and color printing. The photo, taken by Edward Jean Steichen, portrayed a female swimmer in the air clutching a beach ball.Īccording to Laird Borrelli, Vogue oversaw the dwindling fortunes of fashion illustration during the late 1930s once it started to swap its illustrated covers for photographic images. During this time, Frank Crowninshield, a renowned critic and ex-Vanity Fair editor, served as Vogue’s editor, having been recruited by Condé Nast.Īmerican Vogue put its first color photo on the magazine’s cover in July 1932. The Great Depression and World War 2 saw the number of Vogue subscriptions soar. This decision turned out to be successful, prompting Nast to release the maiden issue of Vogue in French in 1920. According to Nast, when Vogue deliveries became impossible in Europe, Asia, and Africa due to World War 1, printing started in England. It kept targeting an up-market audience and branched out into covering weddings. Under Nast’s management, the magazine increased its publications and profits dramatically. Condé Montrose Nast changed Vogue to a ladies’ magazine and started overseas editions in the 1910s. ![]() Vogue was bought by Condé Montrose Nast a year before the death of founder Baldwin Turnure in 1909. During the early stages, growth was understandably slow. At the time, Vogue was mainly concerned with fashion, social affairs, and sports coverage. Since its inception, Vogue targeted the upper class of New York-recounting their habits, leisure activities, hangout joints, social gatherings, and clothes they wore-as well as everyone who wished to emulate them and join their exclusive circle. The first issue was released in December 1892 with a 10-cent cover price (equivalent to $2.88 as of 2020). Vogue was established as a weekly paper in New York by an American businessman named Arthur Baldwin Turnure and was funded by Kristoffer Wright. But did you know when the magazine was first published and how the different publications have been issued through the years? Read on to learn more. Vogue magazine is the most influential and most recognizable publication in the fashion world. Present Vogue covers also utilize a bespoke sans-serif font known as Vogue AG, which mixes aspects of Avant Garde Gothic and Futura and was designed in 2004 by Terminal Design. In 1955, the All Caps Didot font, named after brothers Firmin and Pierre Didot (highly renowned printers, publishers, inventors, typeface designers, and intellectuals between the 18th and 19th century), became a permanent logo on Vogue magazine’s cover. ![]() Vogue still played around with fonts, switching between sans-serif and serif, and still working in scripts alongside illustrative picturesque letters. What font is the Vogue logo? The Didot font made an appearance in 1947, although in a more condensed taller variant. The styles of the Vogue logo were still highly varied. A year later, the designers still toyed with the logo. In 1932, photographer Edward Steichen shot Vogue’s first color photo cover, with a logo executed in a minimalist collection of slim white letters. Throughout the 1920s and 1930s, hand-drawn logos were the in-thing. The illustrators made poster-like arts for the covers, incorporating the Jazz Age and Art Deco styles that were popular back then. 1900sĬondé Nast had bought vogue magazine by 1909, and the cover image became more colorful, abstract, and theatrical. Each issue had a hand-written logo made by their graphic designer, complementing the style of the cover. ![]() The magazine’s inscription was limited to one font. In 1892, Vogue magazine was launched as a weekly publication for high society in New York. Firmin Didot, Justus Erich Walbaum created Didone fonts, and Giambattista Bodoni, whose iconic fonts Didot, Walbaum, and Bodoni are still being used today. The Vogue logo has evolved over the years, but Didone font styles are still at the heart of its appearance. ![]()
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